It's a Jungle
Out There.
In partnership with Nike NYC, we helped launch a collaboration with Japanese sneaker boutique Atmos to unleash two of the most recognizable icons of Nike Air: the Air Max 1 and Air Max 95.
We did so by balancing the iconic styles and urban street elements of New York & Tokyo, building an experience that created a powerful story and drove excitement around the release. We used raw street materials, animal prints & patterns, and bold colors to achieved an almost mythical status among sneakerheads worldwide.
