Powering
Dreams.
Microsoft and Xbox asked us to create a powerful and iconic visual system for their Xbox Series X and Series S launch campaign.
Given the attention to detail and monolithic geometry in the hardware, we established a geometric visual system to feature the console on the main site, in marketing efforts, and essentially anywhere the Microsoft team wanted to get the word out.
The “intelligent geometry” visual system was built off of a rigid grid structure that both consoles could conform to when being presented to the consumer. This created an elegant opportunity to showcase the beautiful nature of each product.
Creative Direction: Brendan Miller
Art Direction: Brian Jones & Kamilah Dove
Agency: Cinco Design
Client: Microsoft
Year: 2019